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Research papers

Youth mobile world!

New media have been widely credited with providing a forum for young people to voice their opinions. To understand why the new media are such a powerful draw, we conducted a mixed-method study among youth in seven media markets. The methodology was...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Anastasia Mirzoyants, Aneta Guenova
Company: InterMedia Survey Institute
June 23, 2013
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Citation

Mirzoyants and Guenova (2013a, June 23). Youth mobile world!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/youth-mobile-world-


Research papers

Communication index

The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...

Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
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Citation

Zhang, Chen, Qin and Shen (2007a, September 19). Communication index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication-index


Research papers

Europe's last dictatorship

As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.The...

Catalogue: Congress 2007: Excellence
Authors: Paul Tibbitts, Sarah Glacel
Company: InterMedia Survey Institute
September 19, 2007
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Citation

Tibbitts and Glacel (2007a, September 19). Europe's last dictatorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/europe-s-last-dictatorship